GFG Alliance Sanjeev Gupta is excited about this Saturday's AFL clash between Port Adelaide and the Western Bulldogs and the significant economic activity its expected to create for the Whyalla economy.
Mr Gupta was key to bringing Port Adelaide back to Whyalla for an AFL match, with his family being a major sponsor of the club.
"When I agreed to sponsor Port, I had one condition - that we had to bring AFL back to Whyalla," he said.
"To see that ambition become reality - to have the major upgrade to the Bennett Oval, now hosting its first AFL game in over two decades - is truly satisfying.
"I want to express my sincere gratitude to Whyalla City Council, South Australian Government, South Australian Cricket Association, SANFL, AFL and Port Power for making this dream come true."
The steel city is already seeing flow on effects from the high-profile game, in particular for local businesses.
Television coverage along with flights, accommodation, meals, transport and visitation is expected to generate millions of dollars in economic activity.
"I am personally committed to investing in making communities stronger, especially around our industrial sites - places where people live and raise their families and pursue satisfying careers," Mr Gupta said.
"AFL is a fantastic game that connects us all. It encourages values of hard work, ambition, the desire to grow, to go against the odds and persevere, and these align with our values at GFG.
"Port Adelaide's focus on community and young people is very important to me and since my family came on as major sponsor, over 110,000 people have been involved in the club's outreach program - 6000 in Whyalla alone.
"During this trip to Whyalla, the team visited more than 20 schools, colleges and community centres and reached over 3000 people.
"I hope the game will help promote Whyalla, encourage tourism and help tell the story of this city that has become part of my family,"
Unfortunately Mr Gupta will be unable to attend the match this weekend due to the tragic passing of the company's Chief Executive Officer Neil Barrell.