This weekend, movie-goers in Whyalla will be able to support a good cause by simply purchasing a ticket to see a film at the Middelback Arts Centre.
A total of $2 from every ticket sold this Sunday at participating cinemas (including Whyalla, Port Pirie and Renmark) will be donated to three charities supporting bushfire relief efforts - the Salvation Army Bushfire Appeal, Australian Red Cross Disaster Relief and Recovery, and the RSPCA Bushfire Appeal.
The fundraiser is a joint initiative by the Motion Picture Distributors Association of Australia (MPDAA), National Association of Cinema Operators (NACO), Australian Independent Distributors Association (AIDA) and Independent Cinemas Australia (ICA), who issued the following statement:
"As an industry, we have been deeply saddened, like all Australians and many people around the world, by the bushfires ravaging our country. The loss of lives, wildlife, homes and land is heart-breaking, and our thoughts are with all those who have been impacted.
Middleback Arts Centre Manager Ryan Sutherland said this weekend was jam packed with great movies including Jumanji: The Next Level, Spies in Disguise, Cats, My Spy, Shaun the Sheep, the Gentleman and Dolittle.
"It's great to be on board to support those who are working hard and those who have suffered in these difficult times," she said.
"To see the exhibitors and distributors in the film industry come together for such an important and worthy cause is fantastic."