Accommodation houses around Whyalla are completely booked out ahead of the BY THE C concert featuring Jimmy Barnes on February 16.
Whyalla Foreshore Motor-Inn Owner Barbara Derham said all of her rooms had been filled while other hotels were similarly at capacity.
Ms Derham said the economic boost from thousands of people coming in to the steel city would be huge, with many likely to spend money at local businesses.
“The people traveling in will be buying petrol, going to cafes and visiting Westlands and the main street to shop,” she said.
“The visitor economy also creates jobs, everyone has more restaurant and bar staff on, there’s more employment for casual people right across the city,” she said.
Not only are booked out this weekend, they were booked out last weekend as the Whyalla Cycling Club, the Whyalla Speedway and the Whyalla Basketball Association all hosted events.
The Whyalla Tourism Focus Group, which Barbara chairs, has been working with the Whyalla City Council to bring more events into the steel city.
Ms Derham praised the efforts of CEO Chris Cowley, Mayor Clare McLaughlin and Events and Tourism Development Partner Rebecca Neilson in securing the concert for Whyalla.
“The Tourism Focus Group was formed to let the councillors and the senior officers know that these events play a big part in filling this town up,” she said.
“It’s great that we now have a dedicated person at council promoting events.”
Ms Derham said she hoped the concert promoters would consider making the function a yearly or bi-yearly event.