Guiding tourism in 2030

GATHERING: The South Australian Tourism Commission received input from local businesses about the future of Whyalla's tourism economy at a workshop last week.
GATHERING: The South Australian Tourism Commission received input from local businesses about the future of Whyalla's tourism economy at a workshop last week.

Local business owners and hoteliers were presented with the opportunity to give their input into the South Australia Tourism Plan to 2030 at an in-region workshop last week.

The workshop was hosted by the South Australian Tourism Commission and Regional Development Australia Whyalla and Eyre Peninsula at the Mount Laura Homestead.

SATC CEO Rodney Harex said the sessions were aimed at bringing communities together to look at the opportunities that will help grow the visitor economy on the journey towards 2030.

“We’ve got a number of people from different areas of the communities here in Whyalla and a good level of debate and discussion,” he said.

“People can see the different roles of visitors and what they can bring to this town. What that highlights is how important that is to the local economy.”

Mr Harex said the goal for regional areas like Whyalla was to capitalise on the ‘drive market’ created by visitors driving through the town.

“How do we get those people who are driving through to stay another night and spend more time? We’re discussing what events or attractions will do that,” he said.

"Whyalla’s going through a transformation, so let’s step back and look to the future and the visitors of tomorrow.”

RDAWEP Economic Development Manager David Penfold said it was fantastic to have the tourism commission in Whyalla to speak with key stakeholders.

“Building up the capacity of the local service providers is critical to increasing the visitor economy...Whyalla has a great opportunity for an increased visitor economy,” he said.

“Some local businesses don’t necessarily have a great understanding of each other and what they’re doing and what their future plans are. So it’s really good for them to listen to one another.”